Out With the Old and in With the New
The latest on businesses coming and going at the Freehold Raceway Mall.
Retail is a moving target. One day you’re chomping down pizza at Cosimo’s and carrying a Borders bag, the next … not so much. Stores and eateries will come and go, and we will lament some, but soon enough new shops will open.
A number of stores have recently closed. With CD sales lagging for about as long as I can remember, FYE has been forced out. Perhaps a similar fate had to do with the movie store Saturday Matinee’s departure, or else competition by bigger retailers like Best Buy or Target. Nine West and Cosimo’s have also vanished, to this writer’s vague surprise (I guess they kept up a good façade).
Finally, Borders will leave certainly the largest physical absence, with Freehold being one of the 200 stores closing as the company files Chapter 11.
But, as the saying goes, out with the old and in with the new! FYE will be temporarily replaced with Elegance Furniture until a permanent lease is signed. As for Saturday Matinee, apparently sports are the new movies, because that space will become a Foot Locker.
Personally I question this choice, having been around long enough to remember the Foot Locker, Lady Foot Locker, and World Foot Locker all coexisting, but it could be good. Accessorize is a self-explanatory shop being installed downstairs near Starbucks, which, if I remember correctly, used to be upstairs maybe seven or eight years ago. As for Cosimo’s, another eatery will supplant it: Tanbo Japanese Cuisine.
New stores are coming in all the time, and the brass over at the mall do keep track of requested stores. Perusing their official Facebook page, suggestions range from the Nike Store to an arcade (I don’t remember that working when it existed in the food court) to Anthropologie. The most popular choice appears to be Urban Outfitters, and I wholeheartedly agree. It would accord with the fashion direction the mall has taken in recent years, and would save me the long trip to Menlo Park to get to one!
Definitely the biggest question is what will take Borders’ spot? The building is a permanent fixture and will remain, but which retailer can fill it? Some have suggested another book store, but with Barnes & Noble already down the road, it seems unlikely. Personally, I think something like TJ Maxx or Marshall’s would be a great addition, but then my own frugal sensibilities don’t quite fit with the mall’s current M.O.
Whatever will come will come, and when it does, the grief over lost favorites will make way for the thrill of novelty as we continue to explore the ever-changing face of the Freehold Raceway Mall.
Susan
2:35 pm on Saturday, March 5, 2011
hi- I'd love the Borders location to become a Century 21 department store!
mike caruso
4:03 pm on Saturday, March 5, 2011
Century 21 would be amazing!
Lori
3:05 pm on Saturday, March 5, 2011
Century 21 would be amazing, but so would Bloomies!
brutony
3:46 pm on Saturday, March 5, 2011
B&N SHOULD move in there and I'll tell you why-the store on Rt 9 is almost 16! years old, and its getting a little long in the tooth. The Mall would be a better location, newer, and they could even expand on Borders original design and use up even MORE space! Count me in for that! And, BTW, did you say FYE is CLOSED? I was there over the holidays, really?
Dennis
6:36 pm on Saturday, March 5, 2011
Love to see Dave & Buster's
Cappy
10:57 pm on Saturday, March 5, 2011
I don't think the empty building would be big enough for Century 21, although I certainly would love to have the store in the area. (I was hoping the old Value City store was going to be turned into a Century 21. Instead it will become another big appliance store, even though there is a Best Buy around the corner!) How about a big discount shoe store, like DSW?
sharon jaeger
11:06 am on Sunday, March 6, 2011
How about a Nintendo Store? American Girl Doll Store?
sherry
12:12 pm on Sunday, March 6, 2011
DSW shoe store would be a perfect fit for the existing Borders Store. They have some that are exactly that size in other states that are 2 floors with an escalator. Please speak to management about this would be a goldmine here. Closest one is in Woodbridge.
Kristi Berry
9:58 pm on Tuesday, March 8, 2011
All great suggestions! Personally I would love Century 21 or DSW; I also think Dave & Busters could be fun, youth-targeted, and a combination of entertainment/food. As for B&N, I would only like to see it move if it means minimizing that enormous Nook section in favor of more books!
Will keep you updated!
rich monroe
8:12 am on Wednesday, March 9, 2011
Amazing how many stupid suggestions were posted.
Lisa
12:09 pm on Wednesday, March 9, 2011
Amazing how your comment is the most asinine and immature. What makes any of these suggestions "stupid?"
rich monroe
6:35 am on Wednesday, April 13, 2011
We need Big Lots or some kind of discount store. To much catering to rich folks. How about stores that people who actually work in the mall can afford?