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No More Twinkies? Hostess Shutting Down

Company to close its doors, citing worker strike.

Some of America's guiltiest pleasures could soon disappear from grocery store shelves. 

Hostess Brands announced it's plans to go out of business, citing a labor union worker strike on top of a first bankruptcy earlier this year.

Wonder Bread Hostess has bakeries and retail outlets all over the country, including several in Virginia. The closest one to Northern Virginia is in Fredericksburg. The company employs close to 19,000 people and cites high labor costs as well as rising costs for flour and sugar, key ingredients for its baked goods.

"Many people have worked incredibly long and hard to keep this from happening, but now Hostess Brands has no other alternative than to begin the process of winding down and preparing for the sale of our iconic brands," CEO Gregory F. Rayburn said in a letter to employees that was released to the media.

The iconic Twinkie is marketed by Hostess as a "golden sponge cake with creamy filling."

The Twinkie got its start in the 1930s when James A. Dewar, a baker at the Continental Baking Company, dreamed it up as a replacement to a strawberry-filled shortcake the bakery was making, according to Food History. After strawberry season, they went with a banana-flavored creme and after a banana shortage during World War II, they went with the now-famous vanilla creme.

The name for the treat reportedly came to Dewar when he saw an ad for the Twinkle Toe Shoe Company and shortened the name to Twinkie. The Twinkie reportedly has 150 calories in one cake.

The company also makes the popular Ding Dong, Chocolate Cup Cake (with a creme filling and icing), Sno Balls and other sugary products. 

It's likely Hostess 'could sell' its top brands to another company, according to business reports.

Tell us: If the iconic snack should be no more, will you miss the Twinkie or other Hostess treats? Also tell us, will you be stocking up on your favorite snack?

Just another day November 19, 2012 at 10:49 PM
101.5 said a brankrupsy judge ordered Hostess, it's creditors and the union into mediation. Still a small glimmer of hope Twinkees will remain.

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