Everything But Water and Soma Intimates Come to Mall

Two new stores join the roster at Freehold Raceway Mall.

There’s always something new in store (pun intended) at , and right now it is a pair of stores in the wing. Everything But Water and Soma Intimates join the mix of fashion-forward women’s apparel that defines the mall’s image, and both feature luxury and style. 

It may seem strange to open a swim store in the middle of autumn, but Everything But Water caters a getaway wardrobe for those fortunate enough to escape the chilly Northeastern winters. The store carries swimsuits as well as sundresses, cover-ups, and glamorous accessories. Instead of the torturous experience that bathing suit shopping can be, this store strives to make it “a luxurious me-moment” for all women. With designer brands like Michael Kors, Tommy Bahama, Betsey Johnson, and more, Everything But Water is high on price, but likewise on style. 

Soma Intimates offers a more, well, intimate sort of luxury. Their boutique-style shops offer lingerie that is both sensual and comfortable. Their sizes span an inclusive range, with bras sizes 32A-42DDD. The brand boasts "warm, personal service" with helpful employees to find your right size. Most notable is the signature Vanishing Edge collection that erases back fat and panty lines, but in all styles Soma evinces their motto "Beautiful Begins Underneath." Spend $75 in the store between now and November 16, and get a free bra (up to $50 value)!

Besides checking out these new additions, there are also a slew of sales and events to take in this weekend:

Aerie: BOGO 50 percent off bras and additional 30 percent off clearance. Ends Monday, Oct. 24.

Ashley Furniture Home Store: All furniture buy one, get the second 48 percent off. Ends Sunday, Oct. 23.

Friendly’s: Monday nights are kids’ character nights. This Monday, Oct. 24, meet Toy Story’s Woody.

GUESS: Customer Appreciation Event. 25 percent off full price and 40 percent off sale. Only on Friday, Oct. 21.

H&M: Shop their new lingerie collection and see 25 percent of the proceeds go to the American Cancer Society to help in the fight against breast cancer. H&M is also accepting ACS donations all month. Ends Monday, Oct. 31.

J. Jill: 20 percent off full-priced corduroys. Ends Sunday, Oct. 23.

LOFT: Enter for a chance to win a VIP trip for two to NYC, $500 each for you and a friend to shop at LOFT, a personal styling session and shopping photo shoot.  Entry ends Monday, Oct. 24. 

Lord & Taylor: Friends and Family is going on. Get 25 percent off almost everything.  Ends Wednesday, Oct. 26.

Nordstrom: Receive a reusable tote with your lingerie purchase of $50 or more.  Shop participating brands and for every bra purchased, $2 will go to Susan G. Komen for the Cure. Ends Saturday, Oct. 22.

NYS Collection: Make a purchase from the new Snooki Eyewear Collection and receive a bracelet entitling you to receive her autograph. Autograph signing will be held from 4 p.m. to 6 p.m. on Saturday, Oct. 22 in the center court stage area.

Pandora: With a purchase of $125 or more, receive a free Pandora Pink Leather Travel Box ($40 retail value). Ends Monday, Oct. 31.

The Freehold Raceway Mall will also host Halloween trick-or-treating for parents with small children from noon to 2 p.m. and for school-age children from 4 p.m. to 6 p.m. on Monday, Oct. 31. There’s something for everyone, so go check out what’s new at the Freehold Mall!


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